To help clients transform their businesses through information management and analytics, IBM recently announced new software and services designed to help organizations take advantage of the growing and diverse forms of data and content.

The importance of business insight and analytics can be found in IBM's 2010 Global CEO Study, which reveals how leading companies are using new approaches to managing complexity and finding opportunities for growth. In fact, more than 60% of CEOs surveyed cite industry transformation and the information explosion as the most significant factors facing their organizations over the next 5 years.

With today's news, IBM is expanding its portfolio and furthering its investments in information and analytics with:

• New services and solutions for business and IT professionals to address the emerging challenge companies face around the petabytes of data, otherwise known as Big Data.
• New software capabilities to help companies improve case management challenges such as social services, healthcare member enrollment and insurance claims in a more collaborative and efficient way. This includes enterprise content management, business process management, analytics, business rules and social software.
• New industry specific analytic models for banks and insurance companies to meet regulatory compliance requirements such as Basel II.

“The ability to identify and stay ahead of customers’ ever-changing activities and needs is key to Avis Europe’s competitiveness in the market, and one of the biggest benefits provided by IBM business analytics software,” said Chris Parker, direct analytics specialist at Avis Europe. “By gaining intelligence from ‘click-throughs’ on email and past transactional behavior, we are able to generate a new level of insight and deliver personalized emails best suited to a customer’s car preferences, such as convertible or SUV. With IBM business analytics, we have been able to transform our marketing campaigns, increase participation in our Avis 'Preferred' customer loyalty program, maximize revenues and cut costs by 50 percent."

SOURCE: IBM Unveils Software and Services to Help Organizations Make Sense of their Data