SeeWhy, Inc., the website conversion company, recently announced that its web analytics service, Abandonment Tracker Pro, has been selected by Gaylord Brothers, Inc., the trusted source of library supplies, furniture, and archival products. The move lets Gaylord perform real-time shopping cart abandonment remarketing with optimized and automated, real-time email follow-up campaigns that can convert up to 50 percent of website abandoners to customers.

“A lot of people shopping on our site represent publicly funded institutions, which have been taking a significant financial hit due to the overall state of the economy,” said Bethany Tuzzolino, web marketing manager of Gaylord Brothers. “For over 100 years, the challenges facing our customers have driven us to find better ways to serve them. In our ecommerce efforts, we had already been working with Silverpop for email marketing, and their partnership with SeeWhy encouraged us to investigate Abandonment Tracker Pro to boost our conversion rates.”

Scott G. Silk, CEO of SeeWhy, said, “Gaylord Brothers has a great history of innovation and service. Leveraging our partnership with Silverpop is just another example of that heritage. SeeWhy gives Gaylord Brothers real-time email capability. When done right, immediate email follow up with website abandoners can have a dramatic, positive impact on a site’s conversion rates. Up to 50 percent of abandoners can be encouraged to buy simply by following up effectively.”

Gaylord Books Remarketing Solution

Gaylord Brothers is a direct marketer, relying on its ecommerce site to sell library supplies, library furniture, and archival products to museums as well as public and academic libraries. Looking for a solution for shopping cart abandonment, the company realized that it needed more than its email service provider, Silverpop, could provide alone. According to Tuzzolino, SeeWhy was selected as “the obvious choice” based on the Silverpop partnership. Now, Gaylord Brothers will be able to automatically stem web abandonment in real time by triggering real-time, follow-up emails that encourage abandoners to return to the website and ultimately complete their purchases.

SeeWhy Abandonment Tracker Pro brings automated, real-time email remarketing to Silverpop Engage Transact customers. The result is a real-time remarketing solution that users can get up and running very quickly and easily, enabling them to send follow-up emails to website visitors immediately following abandoned sessions.

Abandonment Tracker Pro is a SaaS offering that automates and optimizes abandonment follow-up actions to meet the growing demand for remarketing solutions. According to SeeWhy research, only two percent of web analytics users are able to conduct email remarketing campaigns within one hour to follow up with people who abandon their sites. Moreover, 90 percent of those users not currently doing email remarketing want to start. The e-tailing group 8th Annual Merchant Survey reinforces those statistics, revealing that targeted email is the top technique most merchants plan to use to impact web conversion.

While many industry experts assert that best practices require an immediate, first follow up with abandoners, email remarketing is typically done several days after a website visitor abandons a site. Recent research studies by analysts consistently show that an immediate follow up is most relevant and least intrusive to the recipient.

SOURCE: Gaylord Brothers Selects SeeWhy’s Abandonment Tracker Pro