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Use Advanced Analytics to Dig Deeper into Word-of-Mouth Behavior Summary
 Derick Jose describes 3 analytical scenarios for quantifying and analyzing word-of-mouth behavior using advanced analytics.

Topics: Analytics, Business Intelligence
by Derick Jose | 0 comments		 28-09-2011
5 Advanced Analytical Constructs for Optimizing Trade Promotion Fund Allocation in the CPG Industry Summary
 Advanced analytical constructs like optimization, regression, “what if” analysis, geospatial modeling and text mining can provide significant visibility into the effectiveness of trade promotion spends, which often is the second largest expense for CPG companies.

Topics: Analytics
by Derick Jose | 0 comments		 23-11-2010
Segmentation + Scoring Model + Text Mining + Social Network Analysis = Force Multiplier! Summary
 Using the telecom industry as an example, this article explores combining multiple techniques to deliver a complete predictive model.

Topics: Analytics, Data Modeling and Design, Text Analytics, Text Mining, Social Media
by Derick Jose | 0 comments		 19-08-2010
Demystifying Digital Analytics Summary
 Analyzing the content generated when consumers perform multiple tasks on digital platforms offers huge potential to gain insight into the consumer’s psyche.

Topics: Analytics, Campaign Management, CRM, Customer Data Integration
by Derick Jose | 0 comments		 15-06-2010
10 Best Practices in Customer Behavior Segmentation Summary
 The best practices detailed here can serve as the guiding light to navigate a first-time customer segmentation initiative through the perilous land mines that are inherent in a customer segmentation project.

Topics: Analytics, CRM, Data Mining and Statistical Analysis
by Derick Jose | 0 comments		 02-04-2010
Three Real-World Applications of Text Mining to Solve Specific Business Problems Summary
 New BeyeNETWORK channel expert, Derick Jose takes a look at the business drivers for text mining in three industries: auto, healthcare and credit cards in his inaugural article.

Topics: Analytics, Text Mining
by Derick Jose | 0 comments		 22-02-2010
Six Ways to Lower Costs with Predictive Analytics Summary
 Eric Siegel details six ways predictive analytics lowers costs without decreasing business, thus transforming your enterprise into a lean, mean analytical machine.

Topics: Analytics, Predictive Analytics
by Eric Siegel, Ph.D. | 0 comments		 05-01-2010
Customer Analytics Summary
 The starting point for a customer analytics program, says David Loshin, should focus on four conceptual value areas: decreasing costs, increasing revenue, maximizing productivity and establishing trust.

Topics: Analytics, Predictive Analytics, Customer Data Integration
by David Loshin | 0 comments		 17-12-2009

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